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Magazine ads portrayal of teens

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    This study used a content analysis of television commercials to analyze the depiction of pre-teens and teens. It uncovered evidence that children are not often depicted in scholastic roles in the commercials. Further, it found that when children are shown in these roles, the portrayal is frequently not favorable. Various implications of the findings and recommendations to advertisers are set forth. Foremost among these is that television commercials do not seem to be assisting in forming positive attitudes toward scholastic activities. More favorable depictions could improve the image of scholarly activity and assist in reducing criticisms of television advertising Advertiser's who seek action prescriptions as to how they might ethically depict children can benefit from applications of the study results to their creative efforts.
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    Body Image – Advertising and Magazines

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    The Portrayal of Children's Activities in Television Commercials: A Content Analysis | SpringerLink

    Advertising, particularly for fashion and cosmetics, has a powerful effect on how we see ourselves and how we think we should look. The average American woman, for example, wears a size fourteen, while the Association of Model Agents recommends that professional models be no larger than a size two. Why is there such pressure to make models increasingly thinner, to the point of erasing whole body parts? In recent years there have been some efforts in the magazine industry to buck the trend. In , Aerie pledged not to retouch any of their images used in advertisements for their clothes as a part of their AerieREAL campaign. There is resistance to change, both within and outside the industry.
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    The Portrayal of Children's Activities in Television Commercials: A Content Analysis

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